Beauty Retail Stores: Their Competitive Edge and Need For Reliable IT Support

Insider Susan Cremin Feb 16, 2016

Some of the most successful businesses in our modern age are internet based retailers such as Amazon. Many retailers across the nation have seen a sharp decline in their customer database and profits due to these innovative and easily accessible online based markets. Many shoppers can now purchase literally anything online at a low cost and low hassle. These on-line merchants offer incredible free shipping options and excellent loyalty incentives that come along with no crowds and no travel cost that lure many customers over to the online retail world. However, the Beauty Supply Industry has not only remained afloat, their revenue has steadily been on the rise. 

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There are several attributes to their success including:

1)   In-store customer experience.

 

-When you walk into a beauty store, it has a very inviting and glamorous atmosphere. You not only have a wide array of beauty and cosmetic selections at your fingertips, but makeovers and personal recommendations by beauty specialists that make you feel like a movie star.  The ability to be pampered at no charge with the ability to test a product before you purchase skews the market to in store purchases.

2)  Loyalty programs and amenities.

 

Many beauty stores already had in place excellent incentive programs similar to the Amazon Marketplace, making their products very affordable and keeping customers loyal.

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However, to keep the customer experience at the highest standard possible, it is vital to have reliable IT telecom and network installation and continuous on-site support.

IT installations, updated network and telecom systems and ever changing innovative applications or equipment are inevitable to stay competitive in the business world, especially the Beauty Supply Retail Industry. It is vital for your team to have the best, most cost effective system in place for IT rollouts and maintenance. Without an effective IT system and service in place, your company can experience major headaches that can make an impactful difference between business success and failure.

How do you prevent the latter from happening?

You need to be partnered with a reliable 24/7 tech service company. There are numerous problems that can occur where reliable IT service is needed for your company to thrive. Here is one example:

1) You have a POS networking system failure stemming from an issue not related to your POS system. You will urgently need an IT Technician On-Site to help find and fix the problem. No POS system means no easy method to input and calculate sales, no computerized transactions, credit card malfunction, inability to use your company's industry leading loyalty card programs, and more. These potential problems will lead to disorganization, confusion and stress resulting in poor customer quality care and lost business.

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Now imagine if this scenario happens during the Holiday season? Holidays are the busiest days of the year for any retail store; however, most technicians are either unavailable or charge outlandish rates for their services. Every hour your POS system is down, you can be losing not hundreds, but thousands of dollars in sales and no return customers.

The solution? Hire a company like Tech Service Today.

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TST provides reliable on-site technician service 24/7 366 days of the year.

TST does NOT charge extra for holidays.

TST does NOT charge for travel.

TST GUARANTEES a technician on-site no later than 4 hours from inital contact.

TST does not have any hidden fees

TST does not require a contract or retainer up front. 

And much more!

If you want to have peace of mind for your Beauty Supply Company, then Tech Service Today is your solution to keep you thriving competitively especially when the internet retail world is dominating.

Contact Us!

Topics: Insider, General, Installation, Reliable Technician Services, Cabling, Beauty Retail, Beauty Stores, Cosmetics, POS, Network Systems, Telecom Systems